An image with the title: "Boost your decision-making with Business Intelligence" in a box
An image with the title: "Boost your decision-making with Business Intelligence" in a box
An image with the title: "Boost your decision-making with Business Intelligence" in a box

Summary

Table of contents
Table of contents

Enhance your decision-making with Business Intelligence

For about twenty years, business intelligence has been providing tools to analyze data, manage performance, and facilitate companies' decision-making. In an era where data surrounds us, it is essential to know how to analyze it in order to define the right strategy.

What is Business Intelligence?

Business Intelligence (BI), also known as Decision Support Systems, represents a set of technologies that allows companies to analyze their data to facilitate their decision-making. These are methods, infrastructures, tools, or applications that aim to improve and optimize the performance as well as the decisions of a company.

Data is collected from internal systems or external sources, and BI technologies allow for retrieving and structuring it. After the collection, BI tools enable the creation of dashboards or reports to make the results accessible and understandable. These results can be displayed in the form of graphs or tables, making them easy to visualize, thus enhancing the effectiveness and speed of decision-making.

What benefits does a company gain?

As mentioned, first and foremost, Business Intelligence programs help speed up and improve the decision-making process, but that’s not all; they also provide other benefits, such as optimizing internal processes, identifying market trends, or spotting existing problems to resolve them.

For all these reasons, Business Intelligence has become a true ally for business stakeholders at all levels.

The 5 main reasons to adopt Business Intelligence

5 principales raisons d'adopter la Business Intelligence

BI, a reporting tool

To support you daily in analyzing your performance, there are two main tools that are widely used in companies:

- Data visualization, commonly referred to as Dataviz

So that decision-makers can have an overview of all available information, BI offers a tool that lies between statistics and design, called dataviz. It is a visual representation of data, which materializes in the form of diagrams, graphs, maps, infographics, or other graphic creations.

The objective is to make decision-making accessible through a hierarchical representation. Data visualization thus also contributes to analysis in addition to graphic formatting.

- Data Storytelling

A relatively recent concept, it allows for telling a story built around data. It clarifies complex data through a more explicit narrative form so that it is understandable to the general public. Here, we go beyond simple graphic representation and aim to convey a message and emotions.

An essential role

Today, Business Intelligence is important for companies and not just for marketers. Its role is essential and offers support in decision-making to adapt and respond to customer needs. It is an indispensable tool that allows for quick and effective report generation, keeping and tracking important business information, monitoring the marketing and commercial performances of competitors, enhancing customer relations and understanding them better, and, of course, simplifying business management. Its use is becoming widespread in companies for operational management, but also for financial management. Indeed, tools that facilitate this, like Qotid, offer increasingly advanced features. It is one of the most interesting means for financial directors to push their analyses.

In other words, this tool is an advantage for several departments within a company, including finance, marketing, IT, human resources, and procurement. It provides teams with important information that allows them to analyze and understand all the “whys?”, thus BI brings the most strategic decision-making intelligence.




Transform your daily life with complete simplicity management

Transform your daily life with complete simplicity management

Transform your daily life with complete simplicity management